Substitute goods are those which can be used in place of one another. As consumers we use and substitute various goods and services in our day-to-day life. Some common examples are given below:
1. Diesel car and Petrol Car or
Diesel/Petrol car and Electric vehicle (EV)
Diesel and petrol are the two common fuels used to run
car engines. Before buying a car, a customer has to decide whether to buy a
diesel vehicle or petrol vehicle. The change in the price of one fuel has an
effect on the purchase of the other fuel. When the price of petrol goes up,
diesel becomes relatively cheaper. Hence, the demand for diesel-run cars will
increase. In the current scenario, Electric vehicles (EVs) are turning out to
be a viable substitute for petrol and diesel vehicles as they are environmentally
friendly and have less fuel costs.
2. OTT and Cable
OTT and movie
theater
Another example of substitute good is the OTT (over
the top) platform such Netflix, Amazon Prime etc and Cable T.V. The OTT
platform channels compete with the cable T.V and keep adjusting their
subscription rates with an aim to attract more subscribers. Consumers also make
a choice whether to watch a movie on OTT or the theatre. Higher ticket prices
may force the consumers to watch a movie on OTT rather than in the theatre.
3. Hardcopy and Digital Copy
You can buy the hardcopy of your favorite book or you
can buy the digital copy. Generally hard-core fans prefer to buy the hardcopy
of their favorite author, whereas other readers may substitute hardcopy with
the digital copy if the hardcopy prices are high.
4. Debit cards/ Credit card and cash money
A customers can
pay through different methods for the goods and services bought. He/she can pay
through cash or through debit or credit cards. Sometimes paying by cash a is
charged a fee in some countries. If this fee is high, customers may choose
other options. Similarly, a high interest on credit card makes the payments
through them costly and people can substitute debit cards with credit cards.
5. Almonds and Cashews
If the price of cashew rises, people can substitute
almonds for cashews as almonds become relatively cheaper.
6. Thermal power and Solar Power
Electricity can be produced through coal or solar
power. High thermal pricing can force consumers to switch to solar energy. In
countries where sunlight is scarce, solar energy is expensive and other means
of electricity generation are used.
7. Hotels and Homestay Villas
Tourists have an option of staying at hotels or
homestay villas. It depends upon the pricing of the two options. Higher hotel
prices can make the customers switch to homestay villas.
8. Train and Plane
Bus and Train
The modes of
transportation can be substituted with each other. However, these are not
perfect substitutes as an inter-country travel is possible through airplanes.
However, for shorter distances, these are a good substitute.
9. Wheat and Rice
These are staple food items in many countries. Rising
prices of one food-grain will lead to substitution with the relatively cheaper
one.
10. Gold and Diamond
The precious elements can be seen as substitutes by
consumers. However, people who prefer diamonds over gold would not substitute
diamond with gold even with a rise in price of diamonds.
11. Gas Stove and Electric Stove
Rising gas prices can force consumers to switch to
electric stoves.